Starting a Business Blog? Step Two: Launching a Business Blog
In my blog post on developing a blog (step one), I covered tips and issues you should address while developing your company’s blog. This post will cover some basic tips for launching your blog, including insights from our experience promoting the Priority Integrated Marketing blog.
Lessons Learned from Facebook
We recently embarked on a 6 week journey to find out if Facebook could drive conversions in the utilities industry. To read more about the test we conducted, please see my past post about the test. I’ve included our slideshare from the conference and the key take-aways of our test below. As we continue to evolve and see results from the test, we will continue to post them on our blog.
How Trigger Email Works
If you’re executing an email marketing program and hoping to improve the bottom line, trigger email, also referred to as triggered email, can help you boost your conversions.
Let Go, Customers Control Your Brand
It’s budgeting season for most marketers and you can almost feel the “Multi-Channel Marketing Stress” (MCMS) in the air. How many of you have to walk into a boardroom and beg for funding for Facebook, Twitter or more advanced email solutions? It would be a whole lot easier if more CEOs embraced the power of integrated marketing, but who can blame them when we see our customers controlling our brands online?
Starting a Business Blog? Step One: Developing a Blog
Should you start a business blog for your organization? Of course you should… and I’m serious when I say it’s not even a question anymore. The real question is: what should you expect when developing, launching and managing it? This is step one in a three part series on starting a business blog for your company.
