How Trigger Email Works
If you’re executing an email marketing program and hoping to improve the bottom line, trigger email, also referred to as triggered email, can help you boost your conversions.
Webinar Takeaways: MarketingSherpa’s Top 5 SEO Practices for 2011
I attended a Hubspot-sponsored webinar today entitled MarketingSherpa’s Top 5 SEO Practices for 2011. It had some good content about search engine marketing that stemmed from MarketingSherpa’s newly released 2011 Search Marketing Benchmark Report – SEO Edition. Here’s a recap of my top takeaways from four big emerging trends that were discussed in detail by one of the presenters, Jen Doyle.
Why Search Engine Optimization Services Should Leverage Content
Search engine optimization services should provide their clients with inbound links. That’s just how SEO works in 2010. Five years ago this wasn’t the case, but now, link building is extremely important if an SEO campaign is going to show great results.
How to do Social Media Content Marketing Like a Rock Star
A blog called Disc Makers had a great social media content marketing overview covering how indie artist Making April systematically went from 0 to 1,000 sales a week on iTunes in one year. This part of the post stood out to me: “Another of their strategies was to send out a bulletin every single day. Not a hypey bulletin pushing themselves, but a simple one that would engage their fans by asking a question like, ‘Should we get chunky peanut butter or smooth.’”
Go Green and Improve Results with Integrated Marketing
Tomorrow is Earth Day, a 40-year old celebration of greening our planet. Today, I read Earth Day 2010: Email Advances The Cause. Drawing readers back to the haunting 1970 Keep America Beautiful PSA, post author Neil Berman reminds us that we’ve come a long way since that PSA first ran. I think we could go a step further and say integrated marketing efforts advance the cause.
