Jim Larranaga, president and CEO of Priority Integrated Marketing spoke with Aprimo® Inc., a global leader in on-demand integrated marketing software solutions, in June at the Online Marketing Summit held in Minneapolis, Minn. On August 10, Aprimo announced the third imperative in its interactive series, "The Imperatives of the Marketing Revolution," which explores how marketers can navigate the changing world of marketing. "Let Go, Customers Control Your Brand," focuses on how marketers today are coping with uncertainty over which marketing channels to use and concerns about surrendering too much control of their brand to the customer.
Offers
