HEALTH PUBLICATION
Brief
Columbus Community Hospital (CCH) is a 47-bed acute care hospital serving Platte County, Nebraska, and the surrounding communities. CCH had previously published a health publication for its community, but dropped the project due to a perceived lack of interest. After survey results showed an interest in reviving the newsletter, CCH chose Priority Integrated Marketing to produce a custom publication that fit its brand.
Solution
CCH and Priority together produced Housecall, a publication that showcases the hospital as professional and state-of-the-art, while still providing a small-town, welcoming feel. The publication mails to an opt-in hospital house list, as well as new members of the community through an external welcome service marketing program.
Results
Housecall has proven popular with CCH's community and now brands the quality of care the hospital provides while creating an awareness of programs and services it offers. Housecall was recently awarded an Aster Award honoring excellence in medical marketing.
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