HOSPITAL ANNUAL REPORT
Brief
Grand Itasca Clinic & Hospital is an integrated multi-specialty clinic and hospital serving the Grand Rapids, Minn., community. In today's economy, many healthcare organizations have limited resources for marketing communications. Grand Itasca needed a cost-effective way to reach the widest audience and tell its stories while highlighting its staff and initiatives.
Solution
Grand Itasca and Priority Integrated Marketing worked together to produce a customized annual report using Grand Itasca-generated local photography, along with custom design and content produced by Priority's team of experts. The custom annual report publication also incorporated Grand Itasca's patient advisory board recommendations that the organization provide a more emotional appeal to the community.
Results
Grand Itasca was able to move from the three brief vignettes covered in its 2007 annual report to seven in-depth stories for its 2008/2009 annual report. Working with Priority, Grand Itasca was able to accomplish the feel they were looking for and stay within budget. The report has received very positive feedback.
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