SEARCH ENGINE OPTIMIZATION SERVICES
Brief
Minnesota Electrical Association is a member-owned service organization that provides information, education, National Electrical Code books, forms and government representation to electrical contractors and their stakeholders. MEA's goal was to greatly increase sales of NEC electrical code books for electricians.
Solution
Priority Integrated Marketing devised a search engine optimization strategy that included a site redesign in order to make the pages more readily indexed by search engines, the addition of an automated shopping cart to the website and an SEO campaign. Keyword research was performed to gain an understanding of which terms had sufficient volume to warrant attention. An optimization plan was then developed to take advantage of the most relevant terms that buyers had been using in their searches for these books. After targeted terms were identified, pages were carefully re-written to meet the desired keyword density that was uncovered through the initial research. Lastly, Priority provided guidance to assist MEA with building an effective external linking system, which would help to solidify the site's authority with the search engines and grow rankings as quickly as possible.
Results
The results of this integrated SEO and website redesign initiative were outstanding. Within three months of implementing the project, incoming visitors who had searched for NEC code books and other MEA products had increased by 224 percent. Within less than one year, this number had jumped to 268 percent. More important, sales for these items saw a sharp increase.
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